Enrollment is now closed. If you missed it and still want to sign up, write to us at teammirka@amiprague.cz

Strategy for Building Lasting and Successful Programs

Montessori Marketing & Business Academy

Learn how to design, market and manage any type of a Montessori project, be it a school, an online course, a training center, a nonprofit or a business.

Let's do it together!

Sign up for a waiting list for the next program!

I will get in touch with you once we have news about it.

Hello, I'm Mirka!

Chief Enthusiasm Officer at Montessori Institute Prague

When my first son was born, I realised I really want Montessori education for him. There was just one problem…. I had zero money, zero skills and zero knowledge - pedagogical, managerial or financial. I learned it all by trial and error. And it was hard! It took a lot of time, effort and a lot of resources. And there were huge roadblocks!

I found myself wondering:

How can I ever bring Montessori to my child and community when I don't have any money?
Why do I have to figure this out all by myself? Surely not all Montessorians are rich investors who have tons of money in their wallets? Someone must have done this from nothing? Why aren't they sharing?
How can I build and run a project so that it is financially stable and even thriving instead of draining my family’s finances?

I took it one step at a time.
I did not give up!
And I made it.

Today I have a school, a farm, a training centre and I am closing the gap -

I am helping people who want to do the same

I want to teach you how to do it too!

I have developed a training program, Montessori Marketing & Business Academy, where I am going to walk you step-by-step through the process of turning your Montessori vision into reality.

You don't have to struggle like I did!

I am ready!

I want to teach you how to do it too!

I have developed a training program, Montessori Marketing & Business Academy, where I am going to walk you step-by-step through the process of turning your Montessori vision into reality.

You don't have to struggle like I did!

I am ready!

10-week online program,

starting on September 24, 2024

Montessori Marketing & Business Academy - a step-by-step guide through the 6 stages of developing a Montessori organization and the 5 needs you must fulfill at each stage

Creation of Purpose and Vision
Creation of Impact & Income
Creation of Stability
Creation of Order & Efficiency
Creation of Visibility & Recognition
Creation of Permanence

We will dive deep into the following topics:

Business

Your vision and values
Your market, your niche and your ideal client
How to get from an idea to a service/product which will sell well
How to write a 21st century business plan
Principles and tools for successful financial planning and management of educational projects
Budget creation, cashflow control
Price setting, why it is so hard and how to do it well

Marketing

How can we use Montessori principles for marketing and still stay faithful to our values
Designing an attractive website which will speak the language of our clients
What is a search engine optimization and how to use Google to spread the word about your work
Social Media basics and how to use it for your growth
Managing your Facebook pages and your Facebook groups
How to do Instagram marketing and how to sell on Instagram
Why is your branding important and how to create a brand which will attract clients
Building a big email database and selling through emails
Synthesizing all of the above into a functional marketing and business strategy that will lead to your overall success

This program is for me!

Let's Take it Step-by-Step!

I know you feel overwhelmed thinking about everything it takes to start and run a Montessori program. It is a significant undertaking. I did it on my own, and I struggled a lot.

But you don't have to do it alone. You can get my help and support from a community of people who are trying to achieve something similar.

The Academy combines lectures, where I will share what you need to do and how, with workshops, where you will dip your feet into the work. You will learn step by step, guided by my knowledge and experience. We will practice every skill in a safe community of peers who will be learning together with you.

You don't need any investment money or prior knowledge of financing and marketing. This is what I will teach you in the Academy. You will design and plan your project before you make any investment or take any specific steps. The safest way to become an entrepreneur is to do the most important work before you spend a penny.

You will think everything through in such detail that it will allow you to speak about your idea and plan with your close ones and make them as excited as you are. This is the core of marketing – being able to excite people around you about your service. I am the most enthusiastic Montessori entrepreneur. I have ideas all the time and I always manage to get people on board. I will teach you how I do it.

Enroll in Montessori Marketing & Business Academy Today

Registration will close in:

September 24 - November 28, 2024

6 Modules of Recorded Lectures

Live Online Meetings

Tuesdays & Thursdays

4:00 - 6:00 PM CEST (GMT+2)

(10:00 AM - 12:00 PM EDT)

Click here to check your local time

Enroll + Pay in installments

3 Payments of

€250

per person

or Pay in Full + Save

A One-Time Payment of

€697

per person

How have I helped others?

Attending Mirka's workshop on following your Montessori dream was an absolute game-changer for me. What struck me most was Mirka's genuine passion for nurturing each individual's unique vision. She encouraged us to embrace creativity, adaptability, and a strong sense of purpose. Her workshop not only equipped us with practical strategies but also instilled a sense of confidence and conviction in pursuing our Montessori dreams.
Ciprian RaduFounder of Aerolit, Romania

Participating in Mirka´s workshop was an enriching experience. Understanding that I was not alone and that my dreams were possible was the first step. Projecting how to achieve them was the following. But the most important thing was to discover that together we can achieve great things, and that cooperation and innovation is the path we must follow so that Montessori reaches every corner of the world. Thanks for everything!
Larisa SantimariaHigh School principal, Escuela del Alba (Argentina)

I am very happy and blessed to meet Mirka and her team in MIP. Since my first meeting with her back in 2020, Mirka and her team have continuously and consistently cared about my need for help and guidance on how I could achieve my Montessori Dream. They are always ready to lend their ears and passionately work to create various programs for school owners/ leaders like me. Thank you Mirka!
Dirra Anggrawulan SoewondhoFounder and Principal of Sekolah Montessori Taman Tumbuh, Jakarta, Indonesia

How have I helped others?

Attending Mirka's workshop on following your Montessori dream was an absolute game-changer for me. What struck me most was Mirka's genuine passion for nurturing each individual's unique vision. She encouraged us to embrace creativity, adaptability, and a strong sense of purpose. Her workshop not only equipped us with practical strategies but also instilled a sense of confidence and conviction in pursuing our Montessori dreams.
Ciprian RaduFounder of Aerolit, Romania

Participating in Mirka´s workshop was an enriching experience. Understanding that I was not alone and that my dreams were possible was the first step. Projecting how to achieve them was the following. But the most important thing was to discover that together we can achieve great things, and that cooperation and innovation is the path we must follow so that Montessori reaches every corner of the world. Thanks for everything!
Larisa SantimariaHigh School principal, Escuela del Alba (Argentina)

When you enroll, you’ll get:

6 Modules to help you create, market and sell the Montessori program of your dreams

Recorded Lectures with Step by Step Instructions for each module so you never worry about what to do next

Weekly Q&A sessions to make sure you are working through the sections and stay on track

Online Access so you can study from the comfort of your own home - no travel required!

Community & Support via a Private Online Facebook Group so you can get feedback and stay connected to the other Montessorians in the group

Certificate of Attendance issued by the Montessori Institute Prague (the course can be completed by watching the recordings)

Recordings of All Lectures and Calls

Extra Bonus!

(A €200 Value)

Mindset Training

While Montessori education provides a strong pedagogical foundation, extending its impact requires more than just educational expertise - it demands an entrepreneurial mindset. The Mindset Training bonus is designed to help you balance pedagogical excellence with entrepreneurial thinking, equipping you with the mental tools and strategies necessary to expand Montessori education, build strong and sustainable organizations, and foster innovative leadership.

In this training, you will learn how to:

Take the first step and to set things in motion
Look for innovative solutions
Gain confidence in your abilities and overcome limiting beliefs
Develop growth mindset
Fall in love with making mistakes
Train yourself to adapt quickly
Unlock keys to your own resourcefulness
Become a consistent doer

Plus These Bonuses to Jumpstart Your Progress!

Bonus 1

The Montessori Marketing Toolkit

Everything you need to easily market your Montessori project, from language you can use to create social media posts and marketing materials (along with supporting photographs), to the research on what parents truly want when searching for programs. This package makes creating marketing materials a snap!

(A €400 Value)

What You’ll Get:

Montessori FAQs - Myths and Truths to use in newsletters, emails and other marketing collateral
Advantages of Montessori without using the word "Montessori"
Comparison of Montessori and "traditional" schools
Neuroscientific arguments for Montessori education
Photos of Montessori environments for you to use (Environments: 0-3, 3-6, 6-12)
"What Are Parents Looking for in Montessori Programs?" Research results
Timeline of Maria Montessori’s life and a set of her photos
Montessori quotes perfect for social media

Bonus 2

Montessori Business Plan Template

Creating a business plan is fast and easy when you start with a template! Save yourself hours of time researching business plans and creating what you need by using my tried and true business plan that has gotten me thousands of euros in funding for my projects.

(A €200 Value)

What You’ll Get:

Business Plan Template with a step-by-step guide on how to fill it out. It has the following chapters:

1
Company Description
2
Company’s Values and Goals
3
Vision and Mission Statements
4
Market Analysis
5
The Business Opportunity
6
Starting the Business
7
Marketing Strategy
8
Logistics and Operations Plan
9
Financial Plan
10
Risk Factors & Management

This Program is for you if:

You have an idea, you want to create a Montessori business and marketing plan and you want to start in one year at the latest

You already run a Montessori project and you need to get better at money and marketing

You want to grow and learn in a supportive collaborative environment of peers who are doing the same thing

I want to register

Frequently Asked Questions

Do I have to have previous Montessori training to participate in the Academy?

No, you do not. The Academy focuses on creating financially healthy and impactful Montessori organizations, and we will be looking particularly at the financing and communications aspect of this work. To build Montessori programs, you do not have to have Montessori education. You can find collaborators and/or employees, or you can get the training in the future, but to start and run a company or a nonprofit or a school, you need to have basic business, management and marketing knowledge and this is what the academy is about.

Do I have to have previous business and marketing knowledge?

No, I will share all I have learned in the past 15 years with you. You will learn all you need to build sustainable and visible Montessori programs.

I do not have the money to pay for this program.

Let me ask you. What came first, the chicken or the egg? Or the egg and after that the chicken? You will never be able to create a financially sustainable and successful Montessori project until you find the courage to invest into your ability to do so. The price of the course is as low as it can be, precisely for the purpose that anyone can afford it. If you need, use the 3 payments plan.

The timing of sessions is not good for me so can I attend some other better time?

There is no better time to attend this course than now. All lectures will be available in a recorded format. You can follow the course at your own time and pace and at your convenience. If you say to yourself that there will be a better time in the future, you will never start.

Do I need to have a certain amount of money saved so I can start my project?

No, you do not need any investment money. I had no investment money myself. You need the will to start, the courage to take the first step and the humbleness to learn.

What level of English is required to join the program?

We require at least B1 plus according to the CEFR. It is called the Intermediate level of English. We do not request to send us certificates.

How much time the recordings are available?

The recordings and all course materials will be available to participants for 3 years after the course is over. Participants will get online access to the recordings. We do not send recordings of this event via mail. Thank you for your understanding.

Is it possible to attend only session 1 and then decide if it is for me?

We strongly advise that you participate in the full and overall program. The topics covered are different and the sessions will cover different areas of the perspective so you can gain the full picture.

How is this different from other marketing programs available online?

There are no marketing Montessori programs available. You may find smaller programs focused on partial marketing skills, such as social media or growing your email lists, but you will not find a comprehensive overview of all you need to know to work on improving your marketing strategy and tactics you use.

Do I need any prior experience with finance or marketing?

No, you will learn what you need to know while in the Academy. You will design and plan your project before you take any specific steps. The safest way to become an entrepreneur is to do the most important work before you spend a penny.

How does the Academy work?

The Academy combines weekly recorded lectures, where I will share what you need to do and how, with live workshops, where you will dip your feet into the work. You will learn step by step, guided by my knowledge and experience. We will practice every skill in a safe community of peers who will be learning together with you.

Is it possible to pay in installments?

Yes, you can divide the payment into 3 installments. Just choose this option when you register.

What if I can't keep up with the pace of the course?

All sessions will be recorded and available to participants for 3 years after the course is over. You can watch it and complete the work at your own pace.

Will I receive a certificate upon completion of the program?

Yes, participants who will complete the course by attending the live meetings or watch the recordings of these meetings as well as course lectures will receive a certificate of attendance of the program.

How will you know that I have completed the course?

I will be able to see your progress with the course material.

Will there be homework?

Yes, you will receive worksheets from us to help you process the course material. You can do the work at your own pace.

Sign up for a waiting list for the next program!

I will get in touch with you once we have news about it.

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